Community sports club · Identity, kit and event print
One consistent identity for a community sports club, at home and abroad
A multi-year creative partnership covering identity, apparel, publications and event materials for a community sports club with an international events programme.
- Partnership
- Multi-year
- Events supported
- UK & EU
- Coordinated deliverables
- 10
Client work isn’t published on this site. Examples from this project can be shared privately — ask to see examples.
The client
The client is a community sports club running events in the UK and abroad, including a programme of multi-day events.
The challenge
As the club grew, it needed consistent creative support across domestic and international activity — a professional identity that held together on jerseys, publications, event branding and social media alike.
The club's international programme of multi-day events added participant publications, route documents and event branding to the mix.
The approach
MN Studio works as the club's ongoing creative partner rather than a supplier of one-off jobs, keeping the identity consistent as new events and materials are added each year.
As a keen cyclist, Masood brings a practical understanding of the sport, the cycling community and what riders actually need from a route book or an information pack.
The solution
A coherent, recurring body of work that goes well beyond graphic design: club identity, apparel and merchandise, event and ride communications, brochures and rider packs, route publications, rider numbers, photography and digital assets, exhibition material and large-format graphics — with end-to-end print management.
Alongside the live work, MN Studio is organising several years of the club's cycling material into a structured archive, so photographs, routes and publications can be found and reused.
Deliverables · 10 touchpoints, one studio
- 01Club identity across all touchpoints
- 02Cycling jerseys, polos and merchandise
- 03Event brochures and participant guides
- 04Rider information packs and route publications
- 05Rider numbers and event collateral
- 06Social media graphics and participant communications
- 07Photography and a library of club assets
- 08Exhibition material and large-format graphics
- 09A structured archive of the club's cycling material (in progress)
- 10Print production and supplier coordination
The result
A multi-year partnership supporting events across the UK and Europe and reaching hundreds of riders — with a consistent brand from jersey to rider pack.