AMEA Cycling Club & Ride4Peace
One consistent identity for a cycling club riding across the UK and Europe
A multi-year creative partnership covering identity, apparel, publications and event materials for a cycling club active across the UK and Europe — including the international Ride4Peace programme.
- Partnership
- Multi-year
- Events supported
- UK & EU
- Coordinated deliverables
- 7
Client work isn’t published on this site. Examples from this project can be shared privately — ask to see examples.
The client
AMEA Cycling Club runs rides and events across the UK and Europe, including the international Ride4Peace programme of multi-day rides.
The challenge
As the club grew, it needed consistent creative support across domestic and international activity — a professional identity that held together on jerseys, publications, event branding and social media alike.
Ride4Peace, the club's international programme of multi-day European rides, added participant publications, route documents and event branding to the mix.
Work delivered
MN Studio works as the club's ongoing creative partner rather than a supplier of one-off jobs, keeping the identity consistent as new events and materials are added each year.
As a keen cyclist, Masood brings a practical understanding of the sport, the cycling community and what riders actually need from a route book or an information pack.
A coherent, recurring body of work: club identity, apparel and merchandise, event brochures and rider packs, route publications, rider numbers, digital assets, and end-to-end print management.
Scope
- 01Club identity across all touchpoints
- 02Cycling jerseys, polos and merchandise
- 03Event brochures and participant guides
- 04Rider information packs and route publications
- 05Rider numbers and event collateral
- 06Social media graphics and participant communications
- 07Print production and supplier coordination
Outcome
A multi-year partnership supporting events across the UK and Europe and reaching hundreds of riders — with a consistent brand from jersey to rider pack.